The Austrian TVC Billa: Eatcard, shot at the Dead Sea in May, is online now.
We shot with director Ron Eichhorn for Micanfilm and with a great team put together by service producer Guy Lichtenstein – standing in salty baby-bath-warm water using film rather than HD:
- as little electronics as possible to keep possible salt & corrosion damage risks low
- large dynamic range in the negative given the extreme contrasts
- short, simple and easy post production workflow